马尔代夫宣传英语(Maldives promotes touri with new English-language campaign)

Maldives Promotes Touri with New English-language Campaign

The Maldives, a tropical paradise with crystal-clear waters and pristine white-sand beaches, is promoting its touri with a new English-language campaign. The campaign aims to attract more visitors and boost the country's touri industry. Maldives welcomed more than 1.7 million visitors in 2019, but the COVID-19 pandemic has hit the touri industry hard in 2020 and 2021.

The Maldives Marketing and Public Relations Corporation (MMPRC) launched the new campaign, called "Island Getaways", in collaboration with global advertising agency Grey Group Singapore. The campaign includes a series of videos, digital and social media content, as well as influencer marketing. The aim is to showcase the beauty of the Maldives, its unique culture, and its luxurious resorts and hotels to a wider audience around the world.

The Maldives has always been a popular destination for honeymooners, but the aim of the new campaign is to appeal to a broader demographic. The videos showcase a range of activities, including snorkeling, diving, surfing, and fishing, as well as the Maldivian cuisine and spa treatments. The campaign also emphasizes the Maldives' commitment to sustainability, with a focus on marine conservation and reducing plastic waste.

The Maldives has been a pioneer in sustainable touri, with a number of hotels and resorts leading the way in eco-friendly practices. The country has also launched a number of initiatives to protect its marine environment, including the creation of marine protected areas and the adoption of sustainable fishing practices. The new campaign highlights these initiatives and encourages visitors to contribute to marine conservation efforts during their stay in the Maldives.

The Maldives has also introduced a number of measures to ensure the safety and health of visitors during the pandemic. All tourists are required to provide a negative COVID-19 test result on arrival and follow specific health and safety protocols during their stay. The Maldives government has also implemented vaccination programs for the local population and touri workers to further ensure the safety of visitors.

Overall, the new "Island Getaways" campaign is a timely and important initiative to promote the Maldives as a destination for sustainable and responsible touri. The campaign showcases the country's natural beauty, unique culture, and commitment to preserving its marine environment while also emphasizing its efforts to ensure the safety and health of visitors during the pandemic. As travel restrictions begin to ease, the Maldives is poised to welcome back visitors from around the world and continue to boost its touri industry.