马尔代夫国家的英文(Rewritten title Maldives becomes first country to offer a loyalty program for tourists)

Maldives becomes first country to offer a loyalty program for tourists

The Maldives has become the first country in the world to introduce a loyalty program for tourists. Known as "Maldives Border Miles," the program offers three different tiers – Aida (bronze), Anantara (silver), and Abaarana (gold) – each with unique rewards and benefits for frequent visitors.

The program was launched on 1 December 2020 and is open to all tourists, regardless of their nationality. Visitors can earn points for every visit they make and for various activities during their stay, such as diving, spa treatments, and dining at local restaurants. Points can then be redeemed for rewards, which range from discounts on future stays to complimentary experiences such as snorkeling trips and local island visits.

The introduction of the loyalty program is part of the Maldives' broader strategy to attract more visitors and boost its touri industry. Despite being a all island nation, the Maldives is one of the world's most popular tourist destinations, with over 1.7 million visitors in 2019. However, the COVID-19 pandemic has severely impacted the industry, with tourist arrivals dropping by over 60% in the first half of 2020.

The Maldives' government hopes that the loyalty program will help to encourage tourists to return to the country and choose the Maldives as their preferred destination. "Maldives Border Miles is a new frontier in the Maldives' touri industry, moving away from traditional, one-size-fits-all approaches to marketing and reaching niche markets instead," said Dr. Abdulla Mausoom, the country's Minister of Touri.

The program has already received positive feedback from both tourists and industry experts. "It's always good to see destinations coming up with innovative ideas to encourage repeat visits, and this is a great example of that," said Graham McKenzie, CEO of Traveltek Group. "Loyalty programs have been popular in other industries for years, and it makes perfect sense for the Maldives to adapt this concept to their touri industry."

Overall, the Maldives Border Miles loyalty program is an exciting and innovative development for the country's touri industry. By offering unique rewards and benefits to frequent visitors, the program is sure to attract both new and repeat tourists to this beautiful island nation.